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Tanmujiang Comb Makeup Research Institute China-Style Pop-up
Tanmujiang “Comb Room Makeup Research Institute” pop-up lands in Chengdu.
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Industry
服装鞋包
Pop-up type
快闪店、体验营销
Dates
2021.05.26(6 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
中等效果5000元/m²
快闪城市
Chengdu
Brands
谭木匠
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
品牌传播
Details
收起
Planning
活动主题
国风主题
Area planning
体验区、打卡区、零售区
互动玩法
产品体验、体验装派发
Interactive show
舞蹈类、乐器类
获客销售
游戏
促销方式
其他
设计
创意点
A Chinese-style scene design
主要用色
主要元素
国风建筑、衣服
营销
目标人群
≤19岁、20岁~29岁、30岁~39岁、女
传播节点
品牌日
媒体推广
微信、微博、小红书
Details
Tanmujiang “Comb Room Makeup Research Institute” pop-up lands in Chengdu upholding artisan spirit, passing beautiful intentions of traditional culture. On site also “hair diagnosis,” “comb SPA,” “craft exclusive China-style hairstyles,” “cross-time chat with ancient KOLs,” “listen to Eastern aesthetics stories answer questions win prizes,” “interact with China-style influencers” and many interactive experiences.
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