BLACKHEAD Hardware Game Station Pop-up

中文
BLACKHEAD Hardware Game Station Pop-up
Break into the hardware game station and shuttle between real life and virtual systems...
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Industry
潮流运动
Pop-up type
快闪店
Dates
2021.03.27(24 days)
Venue type
商业广场
Venue size
150~300m²
Build-out
快闪城市
Shanghai
Brands
黑头
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
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Area planning
零售区
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产品体验
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Details

BLACKHEAD recombines hardware studios with virtual game stations, fused into highly saturated 「green」 representing the post-pandemic era, giving space new narrative and breaking all-new sensory experiences. With avant-garde fresh visuals constructing a future-filled spacetime field, sparking thought on 「real life」 and 「virtual world」. The pop-up through early display warm-up accumulated popularity then mid-term held an exploding opening party, launching 21ss latest series accordingly; on site also invited many fashion media, KOL influencers and brand friends.


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