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LANVIN Little Elephant Babar Pop-up
Invited Yu Menglong as “one-day store manager” for the opening.
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2021.04.08(83 days)
Venue type
商业广场
Venue size
150~300m²
Build-out
快闪城市
Guangzhou
Brands
浪凡
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
The all-new pop-up takes LANVIN brand mascot “Little Elephant Babar” as design theme, opening a street-fun outfit world with French childlike inspiration; colorful styles fuse rich colors; on site also surprise-filled blind-box machines. As a sales-type pop-up, mainly product display; blind-box machines as gift distribution; activity interactivity weaker.
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