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UGG 「Fluff Realm」 Spring Limited Theme Pop-up
Three boundless Spaces open a full-burn blooming journey. Heterochrome Space—UGG×frontier designers interpret heterochrome street; Boundless Flower—thoughtful art installations introduce spring colors; Future Space—novel eco interactive experiences bloom future flowers.
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2021.03.31(10 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
UGG
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
This UGG pop-up “Fluff Realm” collab artist Zhang Zipiao exhibition, themed “Boundless Flower,” fully shows romance and color. UGG transforms into artworks; every spot is a street check-in photo backdrop, and three “blooming spaces” creatively display UGG 2021 spring/summer new products.
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