4-Day Limited Hermès Annual Pop-up Grand Exhibition “Hors-Champ”
HERMÈS staged the men's-world pop-up exhibition “Hors-Champ” at the Power Station of Art in Shanghai, opening a Spring/Summer 2021 men's-world journey passionately interpreted by Artistic Director Véronique Nichanian.
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Industry
一线奢品
Pop-up type
IP主题展
Dates
2021.03.25(3 days)
Venue type
秀场展馆
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
爱马仕
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Hermès Beyond the Lens annual popup (4 days): projection behind garments, live leather artisans punching and polishing, plus lifestyle pieces from basketballs to watches, perfume, and shoes.