2390
Tide Street Store x JD Live Room
Tide specially invited brand ambassador Cheng Yi to the offline street store for a dedicated street livestream.
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Industry
快消品
Pop-up type
快闪店、IP主题展
Dates
2021.03.23(1 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
汰渍
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Tide collab Deep Clean 2-in-1 laundry pods JD first launch; choosing offline JD livestream, putting livestream scenes into the mall; offline natural traffic and online-driven traffic participate, gaining natural share-spread promotion and on-site heat interaction during livestream. Besides the livestream room with street scenes, enrich livestream scenes and increase interactive content while livestreaming.
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