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Coca-Cola China's First Joy Club Opens
This club integrating pop-up, museum, and restaurant functions aims to create unique immersive scenes.
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Industry
快消品
Pop-up type
体验营销
Dates
2020.09.06(116 days)
Venue type
其他
Venue size
超大型300m²以上
Build-out
快闪城市
Zhengzhou
Brands
可口可乐
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
Details
Aiming to provide consumers interactive experience feel, bringing more unique, trendy, individual experiences. Inside the Joy Club are six major zones: Coca-Cola classic culture, Happy Factory, street culture zone, Henan home exhibition zone, food and takeout zone.
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