Band-Aid 100th Anniversary Street Play Pavilion

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Band-Aid 100th Anniversary Street Play Pavilion
For Band-Aid®'s 100th anniversary, the “Century Band-Aid® Street Play Pavilion” grandly landed at Shanghai Changning Raffles City, creating Shanghai's newest viral check-in spot as a trendy interactive exhibition.
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Industry
快消品
Pop-up type
IP主题展、体验营销
Dates
2020.08.21(5 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
强生 邦迪
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Detail photos(9)
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收起
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产品销售
Details
收起
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零售区
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Details

The street-play pavilion has three “street” zones: Street-Level History Zone, Street Art Space and Street-Energy Interactive Zone. Releasing a century brand's “street”-level new vitality. As a Johnson & Johnson Consumer brand, Band-Aid® upholds “Century Band-Aid®, Guarding as One,” always leading market development with innovation and caring for Chinese consumers.


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