adidas Just by Creativity

The offline experience is designed around “Just by Creativity,” continuing adidas's brand idea of interpreting “sport creativity” through a women's lens, aiming to inspire more women to break self-limiting rules and spark creativity while exploring their creative potential in sport.

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Industry

潮流运动

Pop-up type

体验营销

Dates

2018.03.14(18 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

TBC

Brands

阿迪达斯

Event photos

All(5)

Detail photos(5)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

Details

Five experience zones are also full of creativity—Shine Your Looks, One Punch Sets Tone, Full Sniper, Forge Beauty, Energy Recharge—winning many women's favor on site with tech creativity. In “Forge Beauty,” adidas showed globally popular holographic training—HOLOFIT—bringing immersive multimedia entertainment training; in “One Punch Sets Tone,” traditional sport combined with tech power shows more. Each participant can choose favorite tracks, letting music fuse into boxing. “Full Sniper” continues the creative experiences.