Burberry Social Retail Space

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Top luxury
Burberry Social Retail Space
Burberry X Tencent—two industry leaders joined forces for the first time to launch the world's first luxury “social retail” boutique in Shenzhen: “Burberry Social Retail Space.”
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Industry
一线奢品
Pop-up type
体验营销
Dates
2020.07.31(3652 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shenzhen
Brands
博柏利
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
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Objectives
产品销售
Details
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Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Burberry Space: Imagine Now, Enter Future—digital immersive retail plus WeChat mini program for frontier interactions and social currency anywhere.

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