4574
BMW Gentleman's Garage
A 24-hour Valentine's Day pop-up launch with Jackson Wang. A garage here is not only a box for storing cars, but a mixed space for leisure, entertainment, socializing and shared activities.
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Industry
汽车出行
Pop-up type
快闪店
Dates
2019.01.01(1 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
宝马
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Red gift-box form; opening uses a door-opening ceremony presenting BMW 1 Series; the fiery scene from Jackson Wang special work < Bimmer Ride > MV is restored inside Mister Garage, attracting fans to photo check in.
，，BMW 1，< Bimmer Ride > MV ，
图片来自网络/资源方，如需认领
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