PUMA X RANDOMEVENT

Shanghai, China (January 4, 2020) – At the start of the New Year, global sports brand PUMA joined China-chic brand RANDOMEVENT to create “Not Quite ___ Unlimited Company,” breaking limited rules, showing the real self, and continuing to convey the street spirit of PUMA SELECT (Black Puma) #BlackWithoutBounds#.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2020.01.04(31 days)

Venue type

秀场展馆

Venue size

大型≤200m²

Build-out

快闪城市

Shanghai

Brands

彪马

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

This event chose RANDOMEVENT Shanghai flagship, presenting and debuting this season's PUMA X RANDOMEVENT collab series. On the day, Puma Gang members Gui Bian, Ye Ziming and Liao Xiaonong also appeared on site, checking in at “Not Quite ___ Unlimited Company,” creating and reshaping with street people—just go SELECT.

PUMA X RAN 2.jpeg