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Chloé We Love Drew
As the final stop of the Drew bag year, Isetan staged “Which Chloé Girl Are You?”
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Industry
服装鞋包
Pop-up type
快闪店
Dates
2015.09.16(6 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
日本
Brands
蔻依
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
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产品体验
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主要用色
Details
For the pop-up, the whole space crafts visual form as a giant Drew Bag; inside an interactive experience lets guests appreciate Drew Bag stories and the digital story of “Which Chloé Girl Are You?” Interactive listening desks on large touchscreens; trigger letters on screen and audiences appreciate matching shorts personally introducing Chloé Alphabet charms.
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