Millionaire Cambridge Heartmelt Motel Pop-up

For Spring 2019, TUX Creative partnered with Millionaire Cambridge to create an immersive exhibition inspired by California's psychedelic 1960s, with a sweet, playful style.

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Industry

IP跨界

Pop-up type

快闪店、体验营销

Dates

2019.05.29(31 days)

Venue type

商业广场

Venue size

超大型300m²以上

Build-out

快闪城市

加拿大

Brands

heartmelt motel

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

Modeled on a vintage motel, the installation features five immersive rooms including a hotel pool full of rainbow balls and turquoise palm trees overlooking the event. Room design is full of color and hypnotic visuals—creating amazing moments for kids and nostalgia for adults; participants on site also get stickers to join whole-wall creation. The exhibition spanned eight Canadian cities and was tagged over 6,000 times on Instagram.

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