CHANEL LE ROUGE

中文
Top luxury
CHANEL LE ROUGE
You can already feel the scale from outside—an overall bright red that fits the lively New Year theme and also draws on the color elements of this year's Christmas No.5 L'Eau and No.5 perfume.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2019.01.11(16 days)
Venue type
秀场展馆
Venue size
超大型300m²以上
Build-out
快闪城市
TBC
Brands
香奈儿
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Entering is a 「Time Passage」; further in is the 「production room」 of 「Chanel Red Factory」; first overhead a simulated perfume-filling production line—from left to right empty bottles go in, red bottles come out—very fun. And this classic glass perfume bottle first made red also runs through the whole event site.


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