Centered on women drivers as a talking point, it presents Mercedes-Benz's professional solutions and "tears off the labels" to affirm women behind the wheel.
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Industry
一线奢品
Pop-up type
体验营销
Dates
2019.01.01(1 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
奔驰
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
A pink driving world—pink coach cars, pink road traffic signs—attracting women to photo check in.