979
BVLGARI
Bulgari promoted its fragrance OMNIA PINK SAPPHIRE. The overall design echoed the bottle. On-site lucky draws gave away limited editions. The event included model interaction, hand-drawn tributes, livestreaming and sample gifts.
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Industry
一线奢品
Pop-up type
快闪店、体验营销
Dates
2019.01.01(6 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
宝格丽
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
BVLGARI promotes fragrance OMNIA PINK SAPPHIRE; overall design like the product bottle; on-site raffles gift limited products; activities include model interaction, hand-drawn tributes, livestreams, sample gifts.
图片来自网络/资源方，如需认领
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