NIKE+

NIKE+

Through disruptive storytelling and functional use, it gives Nike Free even more space.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2016.05.05(10 days)

Venue type

商业广场

Venue size

超大型300m²以上

Build-out

快闪城市

Chengdu

Brands

耐克

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

Nike offered real NTC/NRC live events at the running store; in a 400 sqm area around traditional-style store architecture, a dome was designed with structural frame covered in transparent film and neon. It is for outdoor rain protection while also attracting outside eyes. Inside the dome the area divides into two stages—training and running. Flyknit installed on the ceiling showcases product innovation.

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Contact

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