Vanke “Vanke Just Dropped”

Shanghai Vanke joined seven Chinese brands including Li-Ning, Bright Dairy, and Warrior to present the “Vanke Just Dropped” urban new-experience China-chic exhibition, with eight zones such as the Ten-Thousand Sweets Café and the Hui Tian Zhi Li sneaker studio, engaging visitors through art installations and crossover merchandise.

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Industry

IP跨界

Pop-up type

体验营销

Dates

2019.08.24(6 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

万科

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

The White Rabbit zone's unexpected giant coffee cup overflows with White Rabbit milk candy. Just photo and post Moments here to claim a “Giant White Rabbit.” Beside a shoe tornado composed of countless street sneakers is a huge L-shaped graffiti DIY table. You can personally create graffiti for favorite Warrior street sneakers and take the shoes home as mementos afterward. Next to Warrior zone is the comprehensive zone; the ingenuity is those 7 huge graffiti blackboards.

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