Rexona “No-Sweat Space”

Entering “Not Tide Space,” you must accept scanning by Not “Tide” inspectors; those with qualified humidity indexes may enter; unqualified need Not “Tide” inspectors to spray Rexona de-humidity. Before the giant “Tide Talk Wall,” all kinds of “Not Tide” attitude posters gather—e.g. “The farthest distance in the world is me holding your hand yet sweat between,” “You only see my salary, not the sweat I paid”—these cutting copy lines hit consumers' awkward sweaty moments. In the Not “Tide” product zone, Rexona...