Vans Cultural Experience

中文
Vans Cultural Experience
On site, California Flying Rainbow and Modu Auspicious Dragon were the two major themes, bringing visual and sensory impact. Diversified scenes offered Vans fans “an art and culture journey across time and space.” After walking through the long-dragon time tunnel, you will see a wall called California Flying Rainbow (BLACK RAINBOWS). The first thing you see is Tony Alva's room from the 1970s—simple and plain, yet expressing an innocent era—reviewing the development history of the classic Era shoe. In the skateboard and contemporary youth culture—Modu Auspicious Dragon exhibition zone, Juergen Bluemlein, founder and curator of the Berlin Skateboard Museum, curated a track inspired by the form of a dragon, letting friends on site better experience the charm of skateboarding
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Industry
潮流运动
Pop-up type
快闪店、体验营销
Dates
2019.07.16(12 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
范斯
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Vans Culture Experience: California Flying Rainbow and Magical Dragon themes—long-dragon tunnel to Tony Alva’s 1970s room and classic Era stories across time.


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