Roca Barcelona start here

中文
Roca Barcelona start here
A blue Roca bus appeared at Raffles City Changning in Shanghai, dotted with mosaics of Barcelona's colorful city, incorporating Roca bathroom products and offering a strong sense of passion. The site attracted countless people to take photos and check in, and to try the products. The bus's first floor displayed miniature Barcelona classic architecture, works of Don Quixote, and football elements; the second floor placed the Beyond bathroom new products into Gaudí's famous Park Güell. Off-site activities were also wonderful: turn the on-site embossing installation to make exquisite commemorative coins, feel Spain's football passion in a virtual Camp Nou, scan a QR code to take a private bathroom-type test and get a postcard for free; passionate Flamenco drew countless spectators to stop.
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Industry
IP跨界
Pop-up type
快闪店
Dates
2019.04.12(2 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Shanghai
Brands
乐家
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details


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