Vogue X Bulgari “Gem · Dream” Exhibition

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Placing jewelry and fashion against the backdrop of their times and telling the relationship between the two and changing trends is the intent of the “GEM · DREAM · STYLE” exhibition by Vogue and Bulgari. Colorful gemstones shining with brilliant luster are the hallmark of Bulgari jewelry—a blend of reality and illusion. Jewelry, mirrors, and giant LED diamond facets, through research into optics and optical illusion, attempt to break the boundary between reality and illusion. Audiences can enter this blended experience of virtual and real in the space and become part of this illusory scene.

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Industry

服装鞋包

Pop-up type

体验营销、其他

Dates

2019.07.30(35 days)

Venue type

广场

Venue size

150~300m²

Build-out

快闪城市

Beijing

Brands

Vogue

Event photos

All(7)

Detail photos(7)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

Placing jewelry and fashion against the backdrop of their times and telling the relationship between the two and changing trends is the intent of Vogue and Bulgari's “GEM · DREAM · STYLE” exhibition. Colorful gemstones shining with brilliant luster are the hallmark of Bulgari jewelry—a blend of reality and illusion. Jewelry, mirrors and giant LED diamond facets, through research into optics and optical illusion, attempt to break the boundary between reality and illusion. Audiences can enter this blended experience of virtual and real in the space and become part of this illusory scene.

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