Lynk & Co 05

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Lynk & Co 05
As the national debut of the Lynk & Co 05, the “THE HALO” theme continued the design idea of “urban oppositional aesthetics,” turning the space into an “immersive aesthetics theater.” After passing through the “halo” installation at the entrance, you first see a latest Lynk & Co 05; come into the hall and explore its aesthetic world! Wheel-hub forms are projected into a powerful aesthetic spiral, set on neon-lit city streets to present its ultimate sporty stance. Wave your arm to trigger opposing, blending color halos; 16 million colors seem to merge into the cabin as you see the city's flowing light. Visit the Lynk & Co design studio to feel the entire design process; surrounding projections present a dynamically changing halo, and on the wall behind the model the Lynk & Co 05 becomes a “halo comet,” racing through the city and becoming
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Industry
汽车出行
Pop-up type
快闪店、发布会、路演
Dates
2019.12.05(1 days)
Venue type
步行街
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
领克
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
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Objectives
产品销售
Details
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Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

As the national debut of Lynk & Co 05, the “THE HALO” theme continued “urban oppositional aesthetics,” turning the space into an “immersive aesthetics theater.” After the entrance “halo” installation you first see a latest Lynk & Co 05; enter the hall and explore its aesthetic world! Wheel-hub forms project into a powerful aesthetic spiral on neon-lit city streets presenting ultimate sporty stance. Wave your arm to trigger opposing blending color halos; 16 million colors seem to merge into the cabin.


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