NIKE TECH PACK

中文
NIKE TECH PACK
Nike launched its new Tech Pack product series, with six distinctive fleece jackets as key pieces of the fall/winter collection. The design solution we used in the two spaces was based on the concept of a large block that had been pulled apart to create a series of red, illuminable display cases housing all the hero products.
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Industry
潮流运动
Pop-up type
快闪店
Dates
2013.03.14(7 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
美国
Brands
耐克
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

NIKE TECH PACK: six fleece jackets in two spaces as a pulled-apart red illuminated display block holding all hero products.


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