Winding graphics outline contours and shift cleverly, echoing objects and openings in the courtyard, covering the ground and extending onto the walls to create a complementary, harmonious three-dimensional space. Striking geometric flowers bloom along the walls, interspersed among the graphics, echoing the distinctive facade of Vienna Secession architecture.
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Industry
一线奢品
Pop-up type
发布会
Dates
2020.02.04(24 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
意大利
Brands
普拉达
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
PRADA 2020: undulating graphics shifted across floors and walls in dialogue with courtyard openings; bold geometric florals echoed Vienna Secession façades in a harmonious 3D space.