Anjuke Ideal City

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Anjuke Ideal City
Through lamp after lamp of “earthly lights,” Anjuke offered people living in the city an answer about ideal dwelling. The space was divided by the home's “four major spaces,” and four huge lightbulb-shaped rooms were especially striking. Living room, dining room, study, and bedroom—users could easily find different memory points in every corner. In the “kitchen,” people read stories of lamplight on the plates and felt the air of everyday life; in front of the dining table was a menu: “1 spoon of mom's nagging,” “2 spoons of household laughter”...
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Industry
生活方式
Pop-up type
体验营销
Dates
2019.12.20(4 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
安居客
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Detail photos(12)
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Details

Anjuke Ideal City: write private recipes from memory; living-room bulb with gathering silhouettes; study projector for phone-down night reading; bedroom anti-gravity dream bed.




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