LINCOLN X BAZAAR MEN

LINCOLN collaborated with Bazaar Men, using 1.2 million LEGO bricks over 3,200 hours to create Asia's first 1:1 LEGO car model specially for Lincoln China, perfectly outlining the MKC's exterior form and beauty. The LEGO model and the MKC were displayed together; the overlap of real tech feel and virtual playfulness brought a huge visual impact, and a famous DJ was on site, as if you were at a fashion party.