White Rabbit NICE TO MEET

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As White Rabbit's first offline crossover exhibition in Fujian, coinciding with the brand's 60th anniversary, it brought “sweet” memories in the 2019 Christmas season. White Rabbit brought the entire 1959 factory into the mall, recreating the milk-candy production scene. On site you could also check in at a highly creative candy slide, an ocean ball pool, and a milk-candy gashapon machine.

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Industry

酒水饮料

Pop-up type

IP主题展

Dates

2019.11.09(53 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

TBC

Brands

大白兔

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

This event divides into atrium main field and outer large installations—a sweet factory from 1959 and a happiness paradise presenting 2019. Other mall zones all set White Rabbit series décor and countdown installations; a milk-candy danmaku across the skybridge and two most-beautiful night-view lively light paintings fill the whole Christmas season with sweet flavor. Santa also personally arrived to distribute sweetness.