Luzhou Laojiao National Cellar X Esquire

中文
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Luzhou Laojiao National Cellar X Esquire
Continuing last year's “Ice JOYS” ice-cellar bar themed setting, a crossover with Esquire invited guests to taste a new way of drinking baijiu on ice. Wang Yaoqing, Li Guangjie, Ayanga and other guests were invited on site to try “the taste of male idols.” Four classic National Cellar 1573 cocktails made baijiu younger, plus a DJ spinning decks as if you were in a bar, along with many creative experiences such as a cocktail DIY lab, celebrity signature mixes, and light-and-shadow interaction.
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Industry
快消品
Pop-up type
快闪店、体验营销、路演
Dates
2019.07.10(4 days)
Venue type
Venue size
Build-out
快闪城市
TBC
Brands
泸州老窖
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Continuing last year's “Ice JOYS” ice-cellar bar theme scene, crossover with Mr. Fashion, tasting the all-new iced-drink way of “baijiu drunk iced”; on site inviting Wang Yaoqing, Li Guangjie, Ayanga and other guests to taste “male gods' taste.” Four National Cellar 1573 classic cocktails make baijiu more youthful, plus DJ decks as if at a bar; cocktail DIY lab, star special mixes, light-shadow interaction and many creative experiences.


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