SK-II Future

中文
Top luxury
SK-II Future
A perfect combination of SK-II's own black-tech “product ingredients” and black-tech “future retail,” using inter-screen sensor interaction, robot guidance, professional tech skin analysis, and wristband smart retail to unlock SK-II's new “skin” era of intelligent skincare. Six zones were set up in the store: the “Beauty Is Yours” interactive zone, a skin scan station, the PITERA™ lab, a terminal station, a beautiful-skin scan station, and a future retail station. The entrance corridor is wrapped in “fragmented” mirrors, letting your beauty bloom in 360 degrees; using technology, changes in facial expression present different colors and shapes on a large screen, completing an “art creation” belonging to each consumer; technology is embedded in the products—a sensor chip at the base can display product information on an iPad the moment you pick it up, while a sensor built into the cap then
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Industry
一线奢品
Pop-up type
快闪店
Dates
2018.09.07(30 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
SK-II
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
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Objectives
产品销售
Details
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Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

SK-II Future smart retail: face scan for private skincare tests, custom wristbands, JD LED sensing counters, and chip-triggered iPad product info.


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