Mujiushi

中文
Mujiushi
Based on Mujiushi's 2019 "AS A SLASH" series theme, an exaggerated “research institute” look conveyed the brand's unlimited possibilities for exploration. Besides the eye-catching styling, display cases matched the research institute's exhaust-pipe form.
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Industry
IP跨界
Pop-up type
快闪店
Dates
2019.08.14(42 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Guangzhou
Brands
木九十
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

Based on Mojing 2019 "AS A SLASH" series theme, exaggerated “research lab” form conveys the brand's unbounded exploration; besides eye-catching looks, showcases fit lab exhaust-pipe shapes grabbing eyes. Try-on experience sparks your “five senses”; each pair sets a unique “imagination” scene—when you wear glasses, hear music in earphones, and glance at verses on screen, perhaps you too are the story's protagonist, in fields or on the runway. You can also challenge your “eye power,” “CrossFire” catch falling sticks, “Light Touch” lets you chase light wherever the light spot is.


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