NIKE “Golden Ari”

NIKE “Golden Ari”

To celebrate the U.S. basketball team being sent to the Olympics, and Kevin Durant joining the Warriors, Nike worked with Hybrid on the design and oversaw construction of a digital pop-up in San Francisco.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2018.06.08(49 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

耐克

Event photos

All(8)

Detail photos(8)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

Called Golden Air, the event celebrates Nike basketball history (especially Foamposite shoe history). All external animations were designed from Foamposite history—from original inspiration (drawn from beetles) to the fact it was the first shoe made by pressing liquid “foam” into a mold.

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