Prada “Rear Window”

中文
Top luxury
Prada “Rear Window”
“Rear Window” was conceived as a site-specific immersive installation. Li Qing used artistic means to express the presence of past inhabitants in this former private residence. The reused vacant rooms, an uncanny cinematic atmosphere, and the examination of the duality of present-day life that is evoked provoke deep thought and questions.
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Industry
一线奢品
Pop-up type
IP主题展、其他
Dates
2019.11.07(73 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
普拉达
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

“Rear Window” is conceived as a site-specific immersive installation; Li Qing uses art methods to embody past residents' existence in this former private residence; reused vacant rooms, eerie film atmosphere and evoked scrutiny of present life's duality make one ponder and ask.


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