LV Columbia Circle

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LV Columbia Circle

Louis Vuitton will open a special menswear pop-up in Shanghai, previewing the 2019 Spring/Summer menswear collection.

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Industry

一线奢品

Pop-up type

快闪店

Dates

2018.10.20(2 days)

Venue type

秀场展馆

Venue size

超大型300m²以上

Build-out

快闪城市

Shanghai

Brands

路易威登

Event photos

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Detail photos(0)

Promotional materials(0)

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Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

Details

The special pop-up's storefront was inspired by a hard transparent travel trunk with metal edging. Walls and interiors are covered in a rainbow gradient Monogram pattern, a theme scene from The Wizard of Oz. The special pop-up will be open to the public.

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