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Prada Dreamscape
Shanghai IFC, the fashion landmark in Lujiazui, recently welcomed a powder-pink pop-up with unique displays selling a special collection, echoing the romantic theme of Prada's Fall/Winter 2019 fashion show.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2019.11.27(16 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
普拉达
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Pink walls, carpets and desktops complement walls decorated with flower-pattern silhouettes; signature light-green walls with refined displays cleverly echo. This special series presents flower-element women's ready-to-wear, handbags, footwear and accessories. Florist Nicolai Bergmann also designed a special flower box for the series.
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图片来自网络/资源方，如需认领
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