YSL Pop-up Party

中文
Top luxury
YSL Pop-up Party
The party venue sat on the banks of the Huangpu River. At night, the silver light strips along the river perfectly echoed YSL Saint Laurent's free, bold, and subversive stance.
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Industry
一线奢品
Pop-up type
体验营销
Dates
2019.12.02(3 days)
Venue type
艺术馆画廊园区
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
圣罗兰
Event photos
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Detail photos(9)
Promotional materials(0)
Videos(0)
Results
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Objectives
产品销售
Details
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Planning
Area planning
零售区
互动玩法
产品体验
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主要用色
Details

YSL combined beauty, music and light-shadow, again lighting winter Shanghai with a sensory-subverting highly charming immersive party. That day crowds gathered by the Huangpu River; many brand friends, top media, fashion influencers and stylists attended the party in formal dress, powerfully proving the unbridled charm of #YSL Red Beyond Bounds#.


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