At the start of 2020, UGG unveiled its globally launched 12×12 limited collection. Based on the brand's popular CA805 silhouette, a highly brand-characteristic themed design is released each month to interpret the many sides of this classic shoe.
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Industry
服装鞋包
Pop-up type
体验营销、发布会
Dates
2020.01.18(330 days)
Venue type
步行街
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
UGG
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
This shoe inspired by Chinese zodiac 「Rat」 overall presents milky white; upper covered in fluff; lace buckles even playfully designed as cheese shapes rats love most.