A “forest pavilion” of green lacquered metal mesh, neon lights, and a green carpet was set up in the store. The menswear space was defined by a giant baobab tree of lacquered metal mesh and neon, and the installation was paired with three of PRADA's triangular logos.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2020.01.29(12 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
法国
Brands
普拉达
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Large leaf displays, tables, nature-inspired backlit walls, hanging clothing platforms and green floors in the venue supplement the overall furnishings.