2408
NIKE FP19
In a laboratory-style setting at Shanghai 001, a series of visually striking installations highlighting sneaker features were created, putting the products' black technology and performance in the spotlight.
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Industry
潮流运动
Pop-up type
快闪店、体验营销
Dates
2019.12.05(26 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
耐克
Event photos
All(5)
Detail photos(5)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
The moment consumers step into the store, eyes are drawn to a floor-to-ceiling large digital countdown at the entrance; flashing LEDs in four black metal structures pave an extreme-speed mood. LEDs show Zoom series fluorescent green, inviting consumers into a speeding world.
图片来自网络/资源方，如需认领
Contact
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