NIKE Running Experience Station

中文
NIKE Running Experience Station
A new hotspot on Huaihai Road. COORDINATION ASIA has just completed the latest Nike Running Experience Station, located in front of Shanghai Great Times Square, home to Lane Crawford, a leading fashion destination in Asia. While promoting the Nike+ Running Club, the running station also offered runners a temporary sports center this cold winter. In this community experience center, everyone is a runner—bringing people together to improve running skills and discover a new face of the city through running.
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Industry
潮流运动
Pop-up type
快闪店、路演
Dates
2019.02.15(21 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
耐克
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details

In this chilly spring season, running lovers can throw themselves into a futurist-style experience center with complete gear. Hexagonal structure combined with dynamic media decorative surfaces and indoor semi-independent running zones crafts an immersive running experience.


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