A collaboration with Alexander Wang created a popular photo spot. Visitors could try DIY ice cream and desserts made on site by a popular chef, and a limited-edition ice-cream-inspired handbag appeared as well.
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Industry
一线奢品
Pop-up type
体验营销
Dates
2018.10.12(31 days)
Venue type
步行街
Venue size
超大型300m²以上
Build-out
快闪城市
TBC
Brands
梦龙
Event photos
All(9)
Detail photos(9)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Using ice-cream shapes, popsicles, marble patterns and other elements combined with ALEXANDER WANG's signature black-white-gray tones to build fashion spaces of different styles.