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Kenzo “Fantasy World”
From France, the high-end fashion and beauty brand Kenzo brought a touch of coolness in the deepening summer toward the end of May, blending waves, gardens, and “big eyes.” It opened a novel, bold Kenzo Fantasy World limited-time experience store at Shanghai Shimao Plaza. Vibrant graphic fantasies led us into a surrealist space, bringing a cool summer experience of bold play.
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Industry
美妆护肤
Pop-up type
快闪店
Dates
2019.06.04(7 days)
Venue type
商业广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
凯卓
Event photos
All(8)
Detail photos(8)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
The store divides into three zones: youthfully passionate “Eye-Opening,” a space surrounded by light-pink walls full of wondrous playful “big eyes” patterns, filled with eye-opening youthful floral scent; free fresh “Pure Water Paradise,” azure waves and oceanic calm aroma as if on a beach with sea breezes, bringing charming pleasant summer experience; naturally pure “Joyful Skincare,” stepping into a naturally fragrant garden, picking a bouquet, breathing deeply—drifting floral posture awakens inner ease and joy.
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