NIKE “House of Innovation”

NIKE “House of Innovation”

As soon as consumers stepped in, they were drawn to a set of interactive installations: four acrylic display cases stood on a backlit glass floor, with an LED-light matrix below. These installations showcased the waterproof function of the hero products. The hero products let runners enjoy a dry running experience in winter without worrying about annoying weather.

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Industry

潮流运动

Pop-up type

快闪店

Dates

2019.09.10(5 days)

Venue type

广场

Venue size

超大型300m²以上

Build-out

快闪城市

TBC

Brands

耐克

Event photos

All(9)

Detail photos(9)

Promotional materials(0)

Videos(0)

Results

收起

Objectives

产品销售

Details

收起

Planning

Area planning

零售区

互动玩法

产品体验

设计

主要用色

Details

NIKE House of Innovation greeted guests with acrylic cases on backlit glass floors and LED matrices demoing waterproof product for dry winter runs.

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