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Phoenix News: A Different Live Room
It conveyed a different stance: in an ever noisier world, pay more attention to yourself and to the people around you — amplifying the brand, lifting its impression and encouraging interaction with visitors on site.
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Industry
生活方式
Pop-up type
快闪店
Dates
2019.01.01(1 days)
Venue type
商业广场
Venue size
大型≤200m²
Build-out
快闪城市
Hangzhou
Brands
凤凰新闻客户端
Event photos
All(7)
Detail photos(7)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
Overall built as a news livestream room, but not the stereotypical one—younger, more internet style, lively warm visual tones that visually urge people to step forward and explore; in copy and image settings, use current hot words and phrases to spark young audiences' interaction.
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