1550
Ferrari
The Ferrari limited-time concept store opened at Beijing China Central Place. The new Ferrari 488 Pista, called the brand's strongest V8 yet, made its Asian debut, underlining the Prancing Horse's confidence in and commitment to the China market.
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Industry
一线奢品
Pop-up type
快闪店
Dates
2018.10.03(7 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Beijing
Brands
法拉利
Event photos
All(5)
Detail photos(5)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
An outdoor closed square exhibition zone; floor-to-ceiling glass lets outside audiences see vehicles inside and draws them in.
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