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Perrier X Pop-up Space Station
Using the launch of Perrier's “Inspiration” rocket as a hook, it rolled out a series of offline experiences so guests could feel Perrier's playful brand spirit.
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Industry
酒水饮料
Pop-up type
路演
Dates
2019.07.21(1 days)
Venue type
广场
Venue size
超大型300m²以上
Build-out
快闪城市
Shanghai
Brands
巴黎水
Event photos
All(10)
Detail photos(10)
Promotional materials(0)
Videos(0)
Results
收起
Objectives
产品销售
Details
收起
Planning
Area planning
零售区
互动玩法
产品体验
设计
主要用色
Details
On site, rocket launches at fixed times daily. Besides inviting everyone to witness unforgettable instants, wandering interstellar dancers show space dance steps; mysterious astronauts suddenly appear distributing interstellar supplies. Further interact with audiences, letting everyone feel Perrier's fun gene.
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