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Prada Silver Line Pop-up Store

The concept reconstructs streamlined trains reminiscent of 1930s and 1950s America; the interior is decorated with red silk brocade in floral patterns, creating a luxurious, romantic look.
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快闪店
Pop-up type
普拉达
Brands
2017-12-01  (7 days)
Dates
一线奢品
Industry
中国 | Xi'an
Location
商业广场
Venue type
超大型300m²以上
Venue size
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
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Objectives
产品销售
Details
Planning
Area planning:
零售区
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产品体验
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Details
活动Details

The lighting platform has a series of small installations complementing the main aesthetic experience embodied by the train: life-size Prada robots become porters pushing luggage carts; ticket booths become concierge services organizing visiting customers and offering home service.


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