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Buick Monopoly

Starting from childhood memories, an oversized game board gave consumers an unprecedented experience, aimed at drawing traffic and promoting the products.
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体验营销
Pop-up type
别克
Brands
2018-01-01  (2 days)
Dates
汽车出行
Industry
中国 | Chongqing
Location
商业广场
Venue type
大型≤200m²
Venue size
Event photos
All(6)
Detail photos(6)
Promotional materials(0)
Videos(0)
Results
Objectives
产品销售
Details
Planning
Area planning:
零售区
互动玩法:
产品体验
设计
主要用色:
Details
活动Details

Enlarging a board game into a giant interactive installation, combining multiple colors to catch consumers' eyes.


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