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Yili Asian Games Osmanthus Theme Experience Store

Yili chose osmanthus—most gentle and also a city emblem—and created a second work based on Hangzhou's city flower “osmanthus.”
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快闪店
Pop-up type
伊利
Brands
2023-09-15  (29 days)
Dates
食品餐饮
Industry
中国 | Hangzhou
Location
步行街
Venue type
大型≤200m²
Venue size
Event photos
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Detail photos(7)
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At the Asian Games main battlefield—Hangzhou Olympic Sports Center—an osmanthus-themed product store was built so people can enjoy the competitive joy of “plucking the osmanthus along the Yili road” anytime; also letting audiences feel differentiated Hangzhou elements and enrich the Asian Games' diverse experience.


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